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Perrigo's "Win You Over!" promo to support store brand H&BA/OTCs, women's athletics.

This article was originally published in The Tan Sheet

Executive Summary

PERRIGO PLAYING SPORTS TO BACK NATIONAL STORE BRAND H&BA/OTC SALES through a promotional campaign to young women athletes under the banner "We're Going to Win You Over!" To provide a unified national voice for store brand health & beauty aids and over-the-counter drugs, the Perrigo promotion is kicking off with an informational packet mailing to more than 50,000 coaches of young women's high school athletics in late August. The campaign to support national store brands will include direct marketing, in-store promotions, national and local events, and extensive media relations efforts, the Allegan, Mich.-based private label manufacturer said.

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