In Brief: Vitamin sales in U.S.
This article was originally published in The Tan Sheet
Vitamin sales in U.S.: Up 11.8% to $2.25 bil. in food, drug and mass merchandise stores for the 52 weeks ending July 20, according to Chicago-based Information Resources, Inc. The largest dollar growth is in mass merchandise outlets, with a 25.4% increase. Dollar sales of mineral supplements are up 26.6% to $852.1 mil., while unit sales increase 20.9% to 140 mil. units. Multivitamin dollar sales rise 3.2% to $696 mil. for the 52 weeks. Mineral supplement sales are strong in each class of trade, with dollar sales increases of 29.1% to $167.8 mil., 15.6% to $432.2 mil. and 49.1% to $252.1 mil. in food, drug and mass merchandise outlets, respectively, according to IRI...
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