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In Brief: Nasalcrom ads

This article was originally published in The Tan Sheet

Executive Summary

Nasalcrom ads: "Would you sacrifice 1 minute a day in order to spend the entire allergy season without the sneezing, congestion and runny nose that have always wrecked your summers?" Pharmacia & Upjohn queries in new print ads for its recently acquired 4% cromolyn sodium nasal spray. "One gentle spray in each nostril when you get up, one around noon, one before bed is all it takes -- 60 seconds tops." The ad, designed by Jordan, McGrath, Case & Taylor, New York City, proclaims the product's new tagline: "The best way to stop suffering is never to start." TV ads for the allergy prevention/relief remedy began the week of July 28 and includes claims such as "no jitters," "no rebound" effect ("The Tan Sheet" Aug. 4, p. 4)...
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