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Pharmacia & Upjohn Nasalcrom "no dependency" claim highlighted in TV ad campaign.

This article was originally published in The Tan Sheet

Executive Summary

PHARMACIA & UPJOHN NASALCROM "NO DEPENDENCY" AD CLAIM states that "what's different about Nasalcrom" is that it is the "only medication that prevents" the "natural defenses" in the nose from going "haywire." Nasalcrom is "like nothing you could get before -- no drowsiness, no jitters, no problem with other drugs. No dependency," actor and spokesperson James Naughton states. "And so safe you can use it through the whole allergy season." The television ads, which broke July 28, are designed by Jordan, McGrath, Case & Taylor, New York City.

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