Pharmacia & Upjohn Nasalcrom "no dependency" claim highlighted in TV ad campaign.
This article was originally published in The Tan Sheet
Executive Summary
PHARMACIA & UPJOHN NASALCROM "NO DEPENDENCY" AD CLAIM states that "what's different about Nasalcrom" is that it is the "only medication that prevents" the "natural defenses" in the nose from going "haywire." Nasalcrom is "like nothing you could get before -- no drowsiness, no jitters, no problem with other drugs. No dependency," actor and spokesperson James Naughton states. "And so safe you can use it through the whole allergy season." The television ads, which broke July 28, are designed by Jordan, McGrath, Case & Taylor, New York City.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning