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NNFA In Brief: Nature's Herbs

This article was originally published in The Tan Sheet

Executive Summary

Nature's Herbs: Time-Release Power Herbs begin shipping in August, the American Fork, Utah-based Twinlab division reports. The power herbs are microencapsulated, causing the "finely granulated herbal extracts to dissolve gradually and consistently throughout the day, while maintaining their natural power," Nature's Herbs claims. The herbs are "clinically proven" to have sustained release over a 12-hour period, the company says. The line consists of four SKUs, all sold in 30-tablet bottles: ginkgo biloba (suggested retail price $17.09), Korean ginseng ($15.59), St. John's wort ($8.09) and valerian ($14.89). The products are four of the company's "best sellers," Nature's Herbs says...

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