In Brief: Colgate Tartar Control Plus Whitening
This article was originally published in The Tan Sheet
Executive Summary
Colgate Tartar Control Plus Whitening: Toothpaste combining tartar control and whitening benefits to debut in September. Young & Rubicam (New York) is developing the ad campaign set to break in October to support the launch. Colgate-Palmolive also will promote the product with coupons and "try me free" refund floor stands. The 4.6 oz., 6.4 oz. and 8.2 oz. mint toothpaste will be priced in line with other Colgate offerings...