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Dial brand sales grow 8.4% to $94.6 mil. in second quarter FY 1998; brand refocused.

This article was originally published in The Tan Sheet

Executive Summary

DIAL LIQUID SOAP SALES REBOUND 40% IN SECOND QUARTER of FY 1998 (ended June 28), following a period during which the liquid hand soap was "beaten up pretty badly by the competition," Dial Corp. CEO Malcolm Jozoff told securities analysts in a July 24 conference call. Part of the reason Liquid Dial lost positioning was because its pricing was "out of line" with competitors' products, the Dial exec explained.
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