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Nature's Way/Efamol introduce Efalex Focus for EFA-"deficient" children.

This article was originally published in The Tan Sheet

Executive Summary

NATURE's WAY/EFAMOL EFALEX FOCUS FOR EFA-"DEFICIENT" CHILDREN provides "essential fatty acids found to be deficient in many children struggling with coordination, visual difficulties, learning ability and behaving at school," a product brochure states. "Best of all," Efalex Focus is a "safe and natural alternative. And that's especially important to parents concerned about what they give their children," the companies claim. The brochure portrays a child hunched over a book, with the tagline "Help him to see reason. Naturally."
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