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In Brief: Johnson's Soothing Vapor Baby Bath

This article was originally published in The Tan Sheet

Executive Summary

Johnson's Soothing Vapor Baby Bath: To begin shipping in mid-August, J&J says. The liquid, containing menthol, eucalyptus and rosemary, is added to bath water to "soothe and comfort" babies with nasal congestion. A 9 oz. bottle is expected to retail for about $4. The baby bath is not irritating to eyes, the same as Johnson's other baby products, and has been tested for skin irritation. Packaged in a teal bottle with symbols to indicate vapor, the baby bath will join the four existing Johnson's baby wash products. Advertising for the line is handled by New York City-based Ammirati Puris Lintas. A similar J&J product has been on the market in the U.K. for about a year, the company notes...
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