Colgate Total triclosan toothpaste approved for plaque, gingivitis, cavity prevention.
This article was originally published in The Tan Sheet
Executive Summary
COLGATE TOTAL ANTIGINGIVITIS TRICLOSAN TOOTHPASTE WILL BE IN STORES BY JANUARY, following FDA's July 14 approval of the first triclosan dentifrice for retail sale, the company announced. The product launch will be accompanied by a "substantial" advertising and promotional program backed by an "extremely heavy" budget, Colgate-Palmolive said. National print and TV ads will break as soon as the toothpaste hits full distribution, the firm noted. Sampling of the antigingivitis/antiplaque toothpaste to dentists' offices will be a "key" factor in the promotional plan and will complement consumer sampling and couponing, Colgate said.
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