Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

SmithKline appealing Aquafresh Whitening/Rembrandt parity ad claims to NARB.

This article was originally published in The Tan Sheet

Executive Summary

SMITHKLINE AQUAFRESH WHITENING/REMBRANDT PARITY CLAIM is supported, the company argues in a NAD Case Report released by the National Advertising Division of the Council of Business Bureaus on June 30. SmithKline Beecham states that it disagrees with NAD's finding that the company "has not shown a reasonable basis to support express claims that Aquafresh Whitening is at parity with Rembrandt" toothpaste because SmithKline's claims are not specifically limited to surface stains. SmithKline believes it has proven that the parity claim, as it has appeared in the ads in question, is valid and supported.
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS087279

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel