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In Brief: Warner-Lambert

This article was originally published in The Tan Sheet

Executive Summary

Warner-Lambert: Planning September launch of Halls Zinc Defense lozenges and Celestial Seasonings Soothers throat drops with echinacea in time for cold and flu season. Zinc lozenges were found to shorten the duration of cold symptoms in a July 1996-published study by Cleveland Clinic Foundation researchers ("The Tan Sheet" July 15, 1996, p. 19). Lozenges used in the study are marketed by Doylestown, Penn.-based Quigley Corp. Introduction of the zinc lozenge under the Halls brand, which had 1996 sales of $562 mil. worldwide, will mark the first major entry into the category. Echinacea has been marketed as a dietary supplement with claims to improve resistance against colds and flu. The Celestial Seasonings Soothers line is sold by Warner-Lambert under a license with the Colorado-based herbal tea company...
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