Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

In Brief: Pharmacia & Upjohn's Nasalcrom

This article was originally published in The Tan Sheet

Executive Summary

Pharmacia & Upjohn's Nasalcrom: Pharmacist education program to be introduced in late July to help promote the OTC cromolyn sodium allergy treatment and prevention product, Pharmacia & Upjohn Consumer Healthcare announces July 2. More than 60,000 mailings to pharmacists will convey "basic allergy information and Nasalcrom product education, including its prevention benefit, unique mode of action and excellent safety profile," P&U says. The mailing is part of an overall effort that includes advertising in trade journals and participation in fall pharmacy conventions. Pharmacia & Upjohn, which recently acquired Nasalcrom from J&J's McNeil Consumer, is relaunching the product this fall with increased marketing support. Advertising will be handled by Jordan McGrath Case & Taylor ("The Tan Sheet" June 23, p. 1)...
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS087269

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel