In Brief: Pharmacia & Upjohn's Nasalcrom
This article was originally published in The Tan Sheet
Executive Summary
Pharmacia & Upjohn's Nasalcrom: Pharmacist education program to be introduced in late July to help promote the OTC cromolyn sodium allergy treatment and prevention product, Pharmacia & Upjohn Consumer Healthcare announces July 2. More than 60,000 mailings to pharmacists will convey "basic allergy information and Nasalcrom product education, including its prevention benefit, unique mode of action and excellent safety profile," P&U says. The mailing is part of an overall effort that includes advertising in trade journals and participation in fall pharmacy conventions. Pharmacia & Upjohn, which recently acquired Nasalcrom from J&J's McNeil Consumer, is relaunching the product this fall with increased marketing support. Advertising will be handled by Jordan McGrath Case & Taylor ("The Tan Sheet" June 23, p. 1)...