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PolyMedica UTI consumer educational brochure slated for July distribution.

This article was originally published in The Tan Sheet

Executive Summary

POLYMEDICA UTI CONSUMER EDUCATION BROCHURES to be distributed in July, according to the Woburn, Mass.-based maker of Azo-Standard 95 mg phenazopyridine, a urinary tract infection analgesic. The eight-panel educational brochures will be distributed through direct mail, health care professionals and co-promotional packages. The pamphlet is one component of an "aggressive consumer/professional public relations program" undertaken by the firm. The campaign closely follows two PolyMedica-commissioned surveys which revealed low consumer and professional awareness of OTC UTI treatments.





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