JB Williams Children's Cepacol Sore Throat Formula liquid to bow in August.
This article was originally published in The Tan Sheet
Executive Summary
JB WILLIAMS CHILDREN's CEPACOL SORE THROAT FORMULA LIQUID will be introduced at retail in August. The grape- or cherry-flavored liquid is alcohol-free, aspirin-free and sugar-free. Children's Cepacol Sore Throat Formula is the only pediatric sore throat liquid containing a combination of acetaminophen (160 mg per 5 mL dose) and pseudoephedrine (15 mg per dose) for relief of sore throat pain and nasal congestion. A 4 oz. bottle of the liquid will retail for about $4.99.
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