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In Brief: IVC

This article was originally published in The Tan Sheet

Executive Summary

IVC: Completes buy of Vitamin Specialties division of HealthRite, Inc. for $2.7 mil., the company announces June 23. Vitamin Specialties comprises 15 health food/vitamin stores in eastern Pennsylvania and southern New Jersey; it also markets products through direct mail. IVC has identified direct-to-consumer channels as a "key element of its growth strategy" ("The Tan Sheet" June 16, p. 29). IVC also plans to introduce its Synergy Plus line of health food into the retail outlets "within the next few weeks." The purchase of Vitamin Specialties will be reflected in IVC's fourth quarter, which ends July 31...

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