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Weider promoting PhenCal 106 as "natural weight loss" product.

This article was originally published in The Tan Sheet

Executive Summary

WEIDER PHENCAL 106 LAUNCH SUPPORTED WITH $1 MIL. AD CAMPAIGN that includes a full-page ad to run in USA Today in mid-August and an ad in the September issue of Let's Live. Claimed on labeling to be "the natural weight loss alternative supplement," the combination amino acid dietary supplement shipped in mid-May to health food stores and mass retailers. Sold under Weider's Great American Nutrition brand, the product carries suggested retail prices of $19.95 and $34.95 for 90- (two-week supply) and 180-count (one-month supply), respectively. It also is sold under Weider's Schiff vitamin line.

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