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P&U Nasalcrom relaunch supported by additional $5 mil. in ad support.

This article was originally published in The Tan Sheet

Executive Summary

PHARMACIA & UPJOHN "RELAUNCHING" NASALCROM FOR UPCOMING ALLERGY SEASON of August through October. P&U is dedicating an additional $5 mil. in advertising and promotion to the relaunch of OTC Nasalcrom nasal spray, an increase of 25%, for a total of more than $25 mil. in advertising/promotional support, the company says in retail trade materials cromolyn sodium nasal solution. The allergy symptoms prevention/treatment franchise was acquired by Pharmacia & Upjohn, along with the PediaCare children's cough/cold and flu and Micatin topical antifungal OTC brands, in a recent trade with McNeil Consumer Products ("The Tan Sheet" June 9, p. 1).
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