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NACDS Marketplace In Brief: SnapBack

This article was originally published in The Tan Sheet

Executive Summary

SnapBack: Stimulant powder by Salisbury, N.C.-based Stanback Co., makers of StanBack aspirin headache powder, will ship July 1 to mass retailers and drug stores, as well as college campus stores and truckstops. A 16-packet package will retail for about $2.29; a four-packet size will sell for about 99 [cents]. The powders, containing 200 mg caffeine each, will appeal to college students, truckdrivers and shift workers, the company says, and will be advertised on late night radio. SnapBack is the "fastest acting alertness aid on the market," a trade show promotional product brochure claims. Packaging is bright pink with yellow highlights; a flag on the box proclaims: "Ultra fast stimulant." The powder is "ultra fast acting," "easy to take" and "safe as coffee," consumer packaging states...
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