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NACDS Marketplace In Brief: Novartis Tavist Sinus

This article was originally published in The Tan Sheet

Executive Summary

Novartis Tavist Sinus: Advertising campaign, supported by about $5 mil., will kick off with TV ads in early October. A free-standing insert is scheduled to drop in newspapers nationwide on Oct. 19, followed by another in January. No print ads are planned; some regional radio ads may be aired. The monograph acetaminophen/pseudoephedrine combo, comparable to McNeil's Sine-Aid and Warner-Lambert's Sinutab, will ship Aug. 1 ("The Tan Sheet" May 19, p. 10). Tavist-D caplets, a line extension to Tavist-D tablets, also will ship Aug. 1...
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