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NACDS Marketplace In Brief: Nickelodeon children's toothpaste

This article was originally published in The Tan Sheet

Executive Summary

Nickelodeon children's toothpaste: Oral-B will begin promoting in September its saccharine-free "Ice Mint Splash" Nickelodeon toothpaste gel, as well as its Rugrats saccharine-free "Blue Fruit Burst" gel, both with fluoride. TV ads will be featured on the Nickelodeon cable channel -- particularly on the animated show "Rugrats" -- as well as on the Nick Web site and in the channel's magazine. Nickelodeon toothpaste sparkles, and the dispensing nozzle comes with variously shaped holes -- a half-moon or a star -- that shape the gel when it is squeezed out. The toothpastes are oriented toward children ages five and older. Matching toothbrushes also are available...
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