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In Brief: Monistat 3

This article was originally published in The Tan Sheet

Executive Summary

Monistat 3: TV ad for J&J's miconazole vaginal yeast infection treatment alerts women that the "new one-dose yeast infection ointment" does not "cure a yeast infection in one day." The first to target Bristol-Myers Squibb's Vagigstat One tioconazole switch product, the ad notes that the "other product" does not "cure faster than Monistat 3," and that "three out of four gynecologists prefer Monistat 3 over the one-dose ointment." The ad, with spokeperson Kim Alexis, ends with the tagline, "Monistat. The number one doctor recommended cure." J&J also is running print ads with the tagline, "Nothing, absolutely nothing, cures a yeast infection faster than Monistat 3"...
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