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Den-Mat Rembrandt Daily Whitening antibacterial gel arriving in stores in August.

This article was originally published in The Tan Sheet

Executive Summary

DEN-MAT REMBRANDT DAILY WHITENING GEL WITH "ANTIBACTERIAL" CLAIMS on-counter in August replacing Rembrandt Brushing gel, which debuted in 1994. Daily Whitening's improved formula is a clear gel compared to the Brushing gel's opaque texture. The original product will be phased out this summer. Formulated with the anticavity agent sodium monofluorophosphate and the whitening ingredient peroxide, Daily Whitening "whitens, cleans and protects," according to the company. The gel will have a suggested retail price of $4.99 for a 2.5 oz. tube.
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