P&G's Secret Sheer Dry antiperspirant supported with $20 mil. ad/promo campaign.
This article was originally published in The Tan Sheet
Executive Summary
P&G SECRET SHEER DRY OPAQUE, SOLID ANTIPERSPIRANT GOES ON CLEAR, "combining the wetness and odor fighters of a white solid with a smooth, dry, residue-free application," Procter & Gamble said. Formulated with powdered aluminum zirconium trichlorohydrex gly, Secret Sheer Dry "feels drier than all of the leading clear gels or solids" and "leaves virtually no residue on skin or certain types of clothing," the company said. The Secret line addition will begin shipping in June with nationwide availability expected by July.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning