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In Brief: Purell Hand Sanitizer

This article was originally published in The Tan Sheet

Executive Summary

Purell Hand Sanitizer: Akron, Ohio-based Gojo Industries is providing 3,600 bottles of the ethyl alcohol-based, water-free handwash, as well as 11,000 containers of other Gojo products, to flood victims in Grand Forks, N.D., the company announced April 28. The Gojo products have been delivered to the American Red Cross for distribution to the residents of Grand Forks. Gojo has been promoting Purell, which was launched to retail stores in July, through a $14 mil. promotional campaign that began this spring ("The Tan Sheet" March 31, p. 19)...
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