In Brief: Denorex Advanced Formula
This article was originally published in The Tan Sheet
Denorex Advanced Formula: Fifteen-second ads featuring Jimmy Johnson "in control" of his dandruff with the help of the 2% pyrithione zinc-containing shampoo began airing at the end of March. Johnson, head coach of the Miami Dolphins NFL team, has been the product spokesman for a year. The product, which ads claim "medically treats daily dandruff build-up and helps prevent the recurrence of dandruff" by controlling "P. Ovale," a "leading cause of dandruff," shipped to the trade in January...
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