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Nasalcrom national TV and print ads emphasize prevention of allergy onset.

This article was originally published in The Tan Sheet

Executive Summary

McNEIL NASALCROM AD CAMPAIGN STRESSES PREVENTION of allergy onset with the TV tagline, "Keep allergies away with Nasalcrom spray." The print ad for the 4% cromolyn sodium metered-dose nasal spray is entitled, "Prevent Allergies With New Nasalcrom." National television and print ads broke March 31 and during the week of April 7, respectively. Saatchi & Saatchi Health Care Connection is handling the advertising account, which has an estimated budget of $16 mil.

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