Nasalcrom national TV and print ads emphasize prevention of allergy onset.
This article was originally published in The Tan Sheet
McNEIL NASALCROM AD CAMPAIGN STRESSES PREVENTION of allergy onset with the TV tagline, "Keep allergies away with Nasalcrom spray." The print ad for the 4% cromolyn sodium metered-dose nasal spray is entitled, "Prevent Allergies With New Nasalcrom." National television and print ads broke March 31 and during the week of April 7, respectively. Saatchi & Saatchi Health Care Connection is handling the advertising account, which has an estimated budget of $16 mil.
You may also be interested in...
Perrigo promotes in pricing, planning
Combe sells most of its OTC brands
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC