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Church & Dwight Arm & Hammer Dental Care oral care gum in test market.

This article was originally published in The Tan Sheet

Executive Summary

CHURCH & DWIGHT ORAL CARE BAKING SODA GUM IN TEST MARKET under the Arm & Hammer Dental Care brand in Massachusetts, California and Iowa. The product has been test marketed for four months. The company has not decided whether it will pursue a nationwide roll-out.
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