Advil 1996 sales of $368.2 mil. down 6.8%; Orudis KT sales reach $36.1 mil.
This article was originally published in The Tan Sheet
ADVIL 1996 U.S. SALES OF $368.2 MIL. were down 6.8% from 1995 levels, American Home Products reports in its 1996 "Fact Book." Declining sales of the company's leading analgesic franchise followed a 5.6% decrease in 1995, as the brand continues to feel pressure from private label analgesics and Rx-to-OTC switch products, primarily Bayer's Aleve
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