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In Brief: General Nutrition

This article was originally published in The Tan Sheet

Executive Summary

General Nutrition: Network TV spots to run through February 1998 will seek to create a GNC "brand image," the Pittsburgh, Penn.-based dietary supplement manufacturer and retailer says. The ads will run in quarterly segments, sequentially targeting the following markets: men; women; sports nutrition users; and herbal products users. The print and broadcast combined annual budget is $25-$30 mil., the company says. New York City-based Deutsch is handling the account ("The Tan Sheet" Dec. 2, 1996, In Brief)...
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