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In Brief: Blue Jeans Power Drink

This article was originally published in The Tan Sheet

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Executive Summary

Blue Jeans Power Drink: Guarana and passion fruit-based multivitamin and mineral-containing energy drink is shipping nationally, St. Paul, Minn.-based manufacturer Minnesota Brewing Co. announces. The company expects to produce 1 mil. cases this year. The product will be marketed by Natick, Mass.-based Direct to Retail. Hollywood, Fla.-based Basix Food owns the rights to the product for everywhere except Europe, where the drink was first introduced...

Blue Jeans Power Drink: Guarana and passion fruit-based multivitamin and mineral-containing energy drink is shipping nationally, St. Paul, Minn.-based manufacturer Minnesota Brewing Co. announces. The company expects to produce 1 mil. cases this year. The product will be marketed by Natick, Mass.-based Direct to Retail. Hollywood, Fla.-based Basix Food owns the rights to the product for everywhere except Europe, where the drink was first introduced....
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