In Brief: Toothpaste "shell image" suit
This article was originally published in The Tan Sheet
Executive Summary
Toothpaste "shell image" suit: Demonstrations explaining the "effect of fluoride toothpaste on the demineralization of tooth enamel caused by plaque acids" are "very old," Colgate-Palmolive says in Jan. 31 court papers responding to Procter & Gamble's suit alleging copyright infringement in dentifrice advertisements airing in China ("The Tan Sheet" Dec. 9, 1996, p. 6). Both companies "have used such demonstrations for many years prior to this dispute, as have many others," Colgate claims. Therefore, the image is not subject to copyright protection, the counterclaim states. Furthermore, Colgate concludes, the suit does not fall under the jurisdiction of the Manhattan federal court because the commercials aired in China. P&G has charged Colgate with obtaining and using marketing materials "mislaid" by P&G to preempt P&G ads in China...
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning