Playtex BioSun "professional" sun care lines to bow in April.
This article was originally published in The Tan Sheet
Executive Summary
PLAYTEX BIOSUN POSITIONED AS "PROFESSIONAL" SUN PROTECTION LINE carrying the Skin Cancer Foundation's "Seal of Recommendation," the company said. Playtex performed "extensive testing" to meet the foundation's requirements for the recommendation, the company said. BioSun will be targeted to physicians through print ads running in March through July issues of dermatological publications such as the Journal of the American Academy of Dermatology, Contemporary Pediatrics and Cutis. A February through August sampling program will reach 5,000 dermatologists, followed by additional mailings and educational pamphlets.