Playtex Banana Boat sales jump 45.7% to $73.3 mil. in 1996.
This article was originally published in The Tan Sheet
PLAYTEX BANANA BOAT SALES JUMP 45.7% TO $73.3 MIL. IN 1996, up from $50.3 mil. during the prior year. Playtex Products attributed the gain to an increasing number of SKUs per point of distribution, emphasizing that although new products were launched during the year, they were not responsible for the sales increase.
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