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In Brief: Aleve ad agency change

This article was originally published in The Tan Sheet

Executive Summary

Aleve ad agency change: Advertising for the OTC analgesic will be handed by BBDO, Bayer AG's worldwide agency. Euro RSCG Tatham, which handles Bayer's Mycelex-7 and Midol brands, as well as One-A-Day, Flintstones and Bugs Bunny vitamins, will take on Femstat 3 three-day vaginal yeast infection treatment advertising. Bayer acquired the rights to Aleve and Femstat 3 last year through a joint venture with Roche; previously, the brands were marketed by Procter & Gamble in the U.S. ("The Tan Sheet" Sept. 23, 1996, p. 10). Aleve advertising formerly was handled by D'Arcy, Masius, Benton & Bowles and Femstat 3 by Leo Burnett...

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