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Colgate-Palmolive North American sales advance 5% to $1.84 bil. in 1996.

This article was originally published in The Tan Sheet

Executive Summary

COLGATE NORTH AMERICAN SALES INCREASE 5% TO ABOUT $1.84 BIL. in 1996, representing 21% of consolidated revenue, the personal care company reported Feb. 4. Unit volume for the region also increased 5% for the year. Fourteen new product introductions, including "major successes" Colgate Baking Soda & Peroxide toothpaste, Speed Stick gel deodorant, Irish Spring sport soap and Palmolive antibacterial hand soap, fueled volume growth in the region, while "cost savings programs" boosted profit margins, Colgate-Palmolive said
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