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Rogaine new TV ad designed to appeal to "average guy," Pharmacia & Upjohn says.

This article was originally published in The Tan Sheet

Executive Summary

ROGAINE ADS WITH "REGULAR GUY" USER TESTIMONIAL will respond to consumers who have told Pharmacia & Upjohn, maker of the OTC hair regrowth treatment, that they want advertising to show a "real user" of the product. The 30-second commercial, designed by New York City-based Grey Advertising, began airing Feb. 1 on network prime time, cable sports and late night programming.
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