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CNS/McNeil Breathe Right/Tylenol PM "Rest Easy, Snore Less" promotion begins in spring.

This article was originally published in The Tan Sheet

Executive Summary

CNS/McNEIL BREATHE RIGHT STRIPS/TYLENOL PM CROSS-PROMOTION will feature cross-ruff sampling, a freestanding-insert, print and radio ads, joint educational brochures and complementary displays for the two products. Breaking in late March, the CNS/McNeil Consumer Products copromotional campaign will focus on Breath Right and Tylenol PM's ability to allow consumers get a good night's sleep by helping them "Rest Easy, Snore Less."

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