In Brief: Cardia national launch
This article was originally published in The Tan Sheet
Executive Summary
Cardia national launch: Hypertension-reducing salt alternative available nationally on pharmacy shelves, Tarrytown, N.Y.-based AMBI announces Jan. 16. The national launch follows test marketing in nine states ("The Tan Sheet" July 15, 1996, In Brief). AMBI simultaneously announces a three-pronged promotional plan: consumer promotions will include radio spots featuring news personality Larry King; mailings to health care professionals will include samples and clinical literature; and pharmacists will receive "in-store merchandising programs as well as the clinical information necessary to advise consumers." AMBI changed its name from Applied Microbiology at the company's annual meeting in late December...