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In Brief: Twinlab/GNC

This article was originally published in The Tan Sheet

Executive Summary

Twinlab/GNC: Announce national distribution agreement for sale of Twinlab products in General Nutrition Center's more than 3,000 outlets. Under the agreement, GNC will purchase a minimum of $40 mil. of Ronkonkoma, N.Y.-based Twinlabs' vitamins and minerals, its sport nutrition line, Alvita Teas and Nature's Herbs. Twinlabs will in turn support its product lines in GNC stores and independents with a "substantial advertising and promotion budget," the firm says. The campaign will include print and broadcast advertising, consumer promotions and in-store merchandising. Twinlabs and GNC already are in a distribution partnership...
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