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In Brief: Children's Tylenol

This article was originally published in The Tan Sheet

Executive Summary

Children's Tylenol: Network-approved revised TV commercial now airing claims a pediatrician "said his first choice is Children's Tylenol. He's seen how well it brings down even high fevers, and he knows nothing's gentler on a child's stomach." A previous ad, claiming that a doctor said "Children's Tylenol won't irritate a child's stomach the way ibuprofen can" was pulled by ABC and CBS after the networks upheld a complaint filed by Children's Advil maker Whitehall-Robins ("The Tan Sheet" Dec. 2, 1996, p. 1). Current Children's Advil commercials note that the product is as safe to a child's stomach as Children's Tylenol...
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