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Sandoz Tavist-D cold symptom efficacy claims substantiated -- NAD Case Report.

This article was originally published in The Tan Sheet

Executive Summary

SANDOZ TAVIST-D COLD SYMPTOM EFFICACY CLAIMS IN TV ADS SUBSTANTIATED by the company's two clinical studies, the National Advertising Division of the Council of Better Business Bureaus says in its November Case Report. In two separate commercials making similar claims, Sandoz maintained that Tavist-D is "the only [antihistamine] with proven cold and allergy relief." New York City-based Publicis-Bloom created the Tavist-D commercials.
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