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In Brief: Twinlab/GNC

This article was originally published in The Tan Sheet

Executive Summary

Twinlab/GNC: Announce national distribution agreement for sale of Twinlab products in General Nutrition Center's more than 3,000 outlets. Under the agreement, announced Dec. 18, GNC will purchase a minimum of $40 mil. of Ronkonkoma, N.Y.-based Twinlab's vitamins and minerals, its sport nutrition line, Alvita Teas and Nature's Herbs. Twinlab will in turn support its product lines in GNC stores and independents with a "substantial advertising and promotion budget," the firm says. The campaign will include print and broadcast advertising, consumer promotions and in-store merchandising. Twinlab and GNC already are in a distribution partnership. Twinlab gross annual projected sales for 1996 are over $170 mil...

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