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American Home Products viewed by HMOs as "leader" in OTC partnerships -- Kline survey.

This article was originally published in The Tan Sheet

Executive Summary

AMERICAN HOME PRODUCTS VIEWED BY HMOs AS LEADER IN OTC PARTNERSHIPS, according to preliminary results of a survey being conducted by the Fairfield, N.J.-based consulting firm Kline & Co. The Whitehall-Robins division surfaces as "by far number one" when managed care companies are asked to list "leaders" in OTCs in managed care initiatives, Kline's Healthcare Practice Manager Kathryn Greengrove Griffie reported at a Dec. 12 International Business Communications conference in Washington, D.C.
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