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In Brief: Rogaine for Women

This article was originally published in The Tan Sheet

Executive Summary

Rogaine for Women: New television commercial broke on Nov. 24, Pharmacia & Upjohn announces. "It's 1996," a spokeswoman declares in the 45-second spot created by New York-based Grey Advertising: "No woman has to accept hair loss without a fight." After noting that "Rogaine is medically proven to get to the root to grow hair," she adds that "only Rogaine is clinically shown to help you keep the hair you have." The ad also stresses Rogaine's prescription heritage and notes that women can continue coloring and perming their hair while using the product. "What was impossible before is possible now with Rogaine for Women," the spokeswoman concludes. "Today, we have the power to regrow our hair"...
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