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Whitehall-Robins challenging Children's Tylenol ad claiming ibuprofen irritation.

This article was originally published in The Tan Sheet

Executive Summary

McNEIL CHILDREN's TYLENOL IBUPROFEN STOMACH IRRITATION TV AD will be re-aired "within a week" of Whitehall-Robins' Nov. 25 challenge of the pediatric acetaminophen ads with the three major television networks, McNeil Consumer Products said Nov. 26. McNeil responded to allegations by Children's Advil maker Whitehall-Robins that the current Children's Tylenol television ad "attempts to distort the safety profile of Children's Advil." McNeil said it is "discussing the scientific issues with the networks," but did not indicate whether the ad will be changed before the anticipated rebroadcast.

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