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In Brief: Home Access Health

This article was originally published in The Tan Sheet

Executive Summary

Home Access Health: Home Access and Home Access Express HIV-1 test systems manufacturer is the exclusive sponsor of Dec. 1 World AIDS Day programming on MTV and VH1 music video networks. In addition to promotional mentions and advertising spots, MTV aired a toll-free number that allows viewers 18 or older to call and receive a free Home Access kit. MTV's programming was to run from 1-5 p.m.; VH1 programming aired at various times between 11 a.m. and 9:30 p.m. Both channels feature AIDS-related programming...

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