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GNC selects Deutsch as agency of record, forecasts $55 mil.-$60 mil. ad budget for 1997.

This article was originally published in The Tan Sheet

Executive Summary

GNC $55-$60 MIL. AD BUDGET PREDICTED FOR 1997, the Pittsburgh-based dietary supplement retailer states. General Nutrition Companies is dedicating approximately $50 mil. to advertising in 1996, the company says, adding that the increase will commensurately reflect the firm's expected growth in revenues.
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