J&J/Merck launches Web site featuring Pepcid AC and Mylanta products.
This article was originally published in The Tan Sheet
Executive Summary
J&J/MERCK PEPCID AC AND CHILDREN's MYLANTA WOVEN INTO NEW WEB SITE launched Nov. 19. The site aims to attract browsers with Java animated graphics, cooking tips and recipes, free samples of Pepcid AC and a sweepstakes offer. The Web site also contains product information and labeling and collects demographic information from users.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning