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J&J/Merck launches Web site featuring Pepcid AC and Mylanta products.

This article was originally published in The Tan Sheet

Executive Summary

J&J/MERCK PEPCID AC AND CHILDREN's MYLANTA WOVEN INTO NEW WEB SITE launched Nov. 19. The site aims to attract browsers with Java animated graphics, cooking tips and recipes, free samples of Pepcid AC and a sweepstakes offer. The Web site also contains product information and labeling and collects demographic information from users.
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