Endurox $10 mil. TV, print advertising "blitz" to begin in January.
This article was originally published in The Tan Sheet
ENDUROX TELEVISION ADS PART OF $10 MIL. ADVERTISING "BLITZ" scheduled to begin in January for the 400 mg ciwujia extract "natural workout supplement," according to Woodbridge, N.J.-based PacificHealth. Endurox is available at General Nutrition Centers, Kmart, Revco, Rite Aid, CVS, Eckerd and other chain drug, food and mass retail outlets and health food stores. The supplement also can be ordered through a toll-free number or through the "Endurox Workout Center" Web site (http://endurox.com). Endurox was launched in June ("The Tan Sheet" June 24, p. 14).
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